So much sense in this video on social media and the problem with Facebook.
Watch it here
Monday, 10 February 2014
An interesting experiment
I attended an event on Saturday where an interesting experiment was done...
The speaker asked the audience to raise their hand if they have a Samsung Galaxy Phone, to which a small proportion of the audience raised their hand. He then asked who owned a BlackBerry, again only a few hands were raised. Finally, he asked the audience to raise their hands if they own an iPhone- and not surprisingly, around 85% of the audience did....
He then asked us to consider why so many people owned iPhones, is it because iPhones are better? is it that they perform better or have functions that other phones do not?
He then asked of the audience that owned Samsungs or BlackBerrys, which of those liked owning that phone, to which they all said yes....
Therefore the argument that iPhones are 'better' than any other phone cannot stand, as some prefer using other phones.
So why do Apple dominate the phone market??
They have been able to create a perception of being the best phone on the market. Their outstanding branding, product awareness, public relations and customer service are what I believe had lead Apple to such high success.
If you're friends are buying, chances are you will too....
And it's happened before! In the 80's everyone had a walkman, if you had just a normal cassette player it wasn't a walkman so it wasn't considered popular - it still played cassettes (and some personal cassette players were far superior to walkmans with extra features), but walkman was THE name.
The iPhone is the same, you pay to "fit in", suprising how much people will spend to adhere to their peers isn't it!? As for everyone having an iPhone that isn't exactly true, that is just the image that Apple try to project towards people to make them believe.
The speaker asked the audience to raise their hand if they have a Samsung Galaxy Phone, to which a small proportion of the audience raised their hand. He then asked who owned a BlackBerry, again only a few hands were raised. Finally, he asked the audience to raise their hands if they own an iPhone- and not surprisingly, around 85% of the audience did....
He then asked us to consider why so many people owned iPhones, is it because iPhones are better? is it that they perform better or have functions that other phones do not?
He then asked of the audience that owned Samsungs or BlackBerrys, which of those liked owning that phone, to which they all said yes....
Therefore the argument that iPhones are 'better' than any other phone cannot stand, as some prefer using other phones.
So why do Apple dominate the phone market??
They have been able to create a perception of being the best phone on the market. Their outstanding branding, product awareness, public relations and customer service are what I believe had lead Apple to such high success.
If you're friends are buying, chances are you will too....
And it's happened before! In the 80's everyone had a walkman, if you had just a normal cassette player it wasn't a walkman so it wasn't considered popular - it still played cassettes (and some personal cassette players were far superior to walkmans with extra features), but walkman was THE name.
The iPhone is the same, you pay to "fit in", suprising how much people will spend to adhere to their peers isn't it!? As for everyone having an iPhone that isn't exactly true, that is just the image that Apple try to project towards people to make them believe.
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