Sorry I haven't written in such a long time!! I've been so busy with exams, moving out of Bristol and then I went on holiday to Spain! Finally starting at IBM next week so lots of new posts coming up regarding my placement!!
I recently saw this post by The Sun newspaper: http://www.thesun.co.uk/sol/homepage/news/4964319/pregnant-boys-teen-adverts-chicago.html
I have to say, I'm not usually over interested in marketing in the non-profit world, but social marketing does provide some of the most effective and memorable campaigns in the marketing world.
I think this campaign is absolutely brilliant, and clearly the press coverage that has come with it has made the images stick in consumers' minds (hopefully the target audience).
Just a quick one as I thought it was a very interesting piece of marketing!
Steph
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