If you haven't heard of/used/had a look at Vine then you need to get on it! It's a new social media site which I think is going to take off very fast! I would say the site is a cross between twitter, instagram and youtube and it allows users to post a six-second video clip and share with other users.
Many celebs, dance groups and wanna-be singers have taken to Vine to provide entertaining and informative content. I did have a go myself but I don't think I'm funny enough!
So clearly with the huge level of entertaining content on social media platforms at the moment- organisations are finding different ways to slide their marketing content in amongst the others.
As vine only provides content creators with a six-second limit, it separates the best, most creative and unique marketing teams from the weak. Companies have to get their thinking caps on in order for their content to be liked, revined and shared.
A suprising company that I saw on the list was Natwest bank....
They used the application to answer customer's frequently asked questions on twitter- a creative way to engage with customers! This meant that customers could find the answers without having to go on the natwest website or google the questions for themselves!
Will definitely make natwest stand out and the vines can be reshared on facebook and twitter for a higher coverage!
Another interesting vine from Puma which captures attention...
Bacardi UK showing how brands can be creative with the Vine app.
And finally doritos showing how vine can be used to engage consumers and INVOLVE them in campaigns.
Vine is a fabulous tool used by marketers and I hope you agree!
Steph
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