Brands who got it RIGHT: Oreo

A brand who have always done their social media marketing exceptionally well is Oreo! They have been referred to a "social media innovators" and have received exceptional recognition for the social media marketing they have demonstrated.

This post is on why I think they are social media masters:

I mentioned them in the newsjacking post previously, but there are hundreds of more examples of excellent use of social media by Oreo.

Check out these vines that they produced:





The thing that makes these so entertaining is the creativity and the success that Oreo create is SHAREABLE.

There is no point creating a loyal fan base or even posting social media content which has no shareability value- make content which people want to tweet or revine or tell their friends about!

Oreo connect with their audience, they have a strong following amongst their social media platforms and they engage with their target audience CONSTANTLY.

What some brands tend to do is run social media campaigns which publish heavy content and responses around a particular product release or around a particular time of year and then remain fairly quiet until the next one. However, Oreo continually updates with relevant, current and consistent content.

They respond to news stories, important dates, trends and peaks- this means users react in real time and are willing to interact with the Oreo brand. Look above at the phone case tweet- Oreo uses wit and humour to engage their audience and inspire others to share more!

Reasons why Oreo wins best use of social media marketing:
HUMOUR, CREATIVITY, CONSISTENCY, SHAREABILITY

an inspiration and a case study for all brands to learn from- Congrats Oreo!!

Thoughts and opinions all my own.
Stephanie Clark