How could I, as a marketing blogger, not mention the massive trend this week- No make-up selfies to raise awareness for breast cancer!?!
As I am sure you are all aware- through facebook and twitter, EVERYONE seems to be taking make-up free photos of themselves and uploading them. Cancer Research have suggested that since the trend started they have received a huge increase in the levels of donations to the charity that they have been receiving, enough to even crash their donation systems!
However, CRUK have also said that they have no idea where the idea came from yet clearly they support it!
I know on my Facebook there was a lot of controversy, especially from those saying it is a pointless trend, that taking photos of your face make-up free isn't going to cure cancer and other like-minded comments. These negative comments and retaliations from those arguing the other side of the case have actually given the cause an even stronger presence online!
This is just another fantastic example of how social-media can be used to drive awareness and in the non-profit marketing world, donations...
However, the thing that is unique about this example of social media marketing is that it wasn't driven by the brand it was driven by the consumer! I feel as though a marketing trend could be emerging which brands need to think very carefully about how then can use to the best of their ability!
Cancer Research were very lucky to be at the center of this- lets hope we see more consumer-driven marketing examples in the future!
Steph
No comments:
Post a Comment