Check out one of the most innovative adverts I have seen from British Airways:
As part of the #LookUp campaign, BA set up a billboard in Piccadilly Circus which tracked flights and named them as they were passing. What an amazing attraction which is not only interactive, fun and interesting but allows consumers to engage with the brand on a real-time basis.
It ignites the imagination and child-like curiosity in people and for those who imagine where the plane they see up in the sky, they can find out instantly! It is inspiring and an absolutely phenomenal piece of innovation within advertising.
I believe the campaign could also be extended through various platforms such as a smartphone app and to give British Airways phenomenal coverage and brand experience!
The ad was created by Ogilvy!
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