Pick of the ads- July 2015!

Thought I'd return with one of my favourite blog posts to write- my pick of the newest adverts on TV!

Southern Comfort- 'Tan your lemonade'

This is so silly that I actually love it! The Southern Comfort brand show their cheeky side and the ad is just a fine example of creativity in my opinion! Everything just works, the music, the actors and the brand message. The ad reflects pushing boundaries and accepting yourself and fits in to a number of Southern Comfort ads within the same campaign. The Southern Comfort brand is really struggling so it will be interesting to see if their repositioning away from 'Californian drink' to fun and cheeky brand pays off. L'Oreal 'The Waterproof Experience'
Not going to lie- I think this ad is a bit crap. There's a lot of emotional build up without transferring this on to the audience. The ads creative is very fitting with ad trends of real life/ PR stunts being filmed- typical of Dove etc. but without any beautiful filmography, or without getting to know the characters in the story, as other brands have done well. Yes, it gets the functional benefit of the product across just fine, but you'd have been better tipping buckets of water over the women's heads to prove that point! This is supposed to be 'product testing' but I'd say being waterproof is a fairly standard trait held by most waterproof mascaras...wouldn't you? FIAT 'Parking Billboard' Now this is the way to get across your product benefits whilst being creative! Fiat have done an awesome PR stunt here and they've really shown their technology capability- an impressive thing through advertising, whilst keeping it entertaining. Everyone finds parking stressful and this is a great function that Fiat really should be pushing! However, it doesn't really demonstrate the car or showcase it much. Would be interesting to see how well showing the car/ not showing it works in automobile advertising as there tends to be a 50/50 split in car advertising as I've seen. One thing I did pick up on though, despite the idea being really strong- not sure how well I like the stereotypes of the bunny girl being 'sexy' and the young black guy being 'cool' and not sure how well this will go down with a varied audience too. Although, their target audience may be less receptive.  Dove 'Love Life in Full Colour'

And they've done it again! I'm a huge fan of Dove's advertising already- however it was really nice to see a British version of the type of ads! I think it's a really nice idea and adds an element of corporate social responsibility without spending a huge budget or making a really outlandish statement or move. It's simple but really, really effective and will put a smile on the face of any lady who watches it! 
Now I know I have always said how much I love the Dove ads and how much they make me respect Dove as a brand, but I'm not sure how many products these types of ads actually help them to sell. At the end of the day that should be key to any marketing campaign. Yet, potentially Dove are a big enough brand that their products are so heavily integrated in the public domain, they don't actually need to push them to the target audience and can instead focus on painting their brand in a positive light, which they ultimately succeed at.
All in all, a lovely advert and nice to see real women associated with a beauty brand for a change!

Stephanie