Whether the re-brand was to realign the 'TUI' brand globally or just to remove any last remaining traces of localisation, was the whole 'we are doing this to put our customers first' needed? Consumers can see right through it, the project was clearly from pressure further up the business, not anything to do with improving customer experience.
That being said, Thomas Cook's reaction to the campaign was absolutely on point and it's safe to say it made me chuckle!
We're not changing our name, we'd rather just focus on giving you fantastic holidays. pic.twitter.com/ypkY5BF6nk— Thomas Cook (@ThomasCookUK) October 5, 2017
Competing isn't bad - on the contrary, it can deliver great results when we do it smart. I compete with other people working in the same field by making sure my marketing is on point. And to do so, I use https://correct.email/ tool which makes it a whole lot easier.
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