Today I went all the way to Portsmouth for my IBM Assessment Centre, last night I was so nervous in my hotel and could barely practice my presentation for nerves- I don't know why I'm usually a confident person, especially when it comes to talking about myself! But when I arrived there it was such a relaxing and stress-free day and I can't believe how much I worried last night!
Anyway, from the whole day I am semi-confident towards the outcome, I don't want to speak too soon but I REALLY want the job- it looks amazing!! Fingers crossed!
The interviewer seemed really keen on all my stuff with the marketing society, PAL, my internship and camp america! I had loads to talk about which was great, I don't know how anyone who doesn't do much extra-curricular stuff can cope in interviews as you have no examples except "i took part in group coursework" so what!!?
I also got chatting to my interviewer about how most people who want to work in marketing walk in and tell her they want to work in advertising or PR, she said she liked the fact I specifically said I DIDN'T. I hate it when people think thats all their is to marketing, its such a minute point, especially if you want to be forward-thinking and current. I think you have to communicate brand value in other ways and tailor your marketing to individual clients rather than mass marketing. Hopefully all this worked in my favour but we shall see!
On my way down to Portsmouth, which is a lovely place by the way! Never been before but I think it's really nice, I was reading a book on segmentation which is suuuper old, but one of the best books I've ever read, especially if you want to get your head around segmentation and how to position your brand. It's called Positioning: the battle for your mind by Al Ries- definately reccommend!
Anyway, the lady sat next to me asked me if she could look at my book and turns out she was a marketing manager! Just shows how you constantly need to 'market' yourself because you never know who's watching you and I think opportunitites can arise in the strangest of places.
I don't know what I would do if I wasn't confident enough to talk to people like her as I think confidence is key to a lot of things and being confident enough to push yourself to be driven towards success no matter what is a trait which will always lead to success whether you achieve your goals or not. Just my little thought for the day!
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