Celebrity Endorsements

Every one can think of at least one advert which features a famous celebrity endorser and in advertising it is a great way of making your ads stand out!

Here are a few recent celebrity endorsement campaigns inspired by Brand Republic:

Miranda Kerr for Swarovski




This advert stood out to me recently due to the mesmerizing beauty of the products and the advert as a whole. The advert features Miranda Kerr as the beautiful jewelry model as well as a song by Pharrell Williams- two absolute superstars! The brand association with 1st class stars is a great choice and conveys the luxury element impeccably. However, the ad is just a little boring, and isn't terribly memorable. There is no story nor defining features of the brand. A competitor could easily produce something similar! Make yourself stand our Swarovski!!

Peter Andre for Iceland




This advert is unbelievably cheesy! Peter is trying to promote the low offers that Iceland can offer... yet I am distracted by the terrible acting! Iceland are famous for their cheesy celebrity endorsements, from Sharon Osborne, Kerry Katona and Ant & Dec..... but you only have to have a quick read on twitter to see the lack of disbelief that any of these stars ACTUALLY shop at Iceland!
They haven't been getting the best response over social media either:

Peter Andre/Iceland advert... Does he really get his food from there? No. Will he be tucking Into Iceland gateaux on xmas day? No.
— Renegade Economist (@RenegadeEcon) December 15, 2014

I used to be completely indifferent to Peter Andre until he started doing the Iceland ads. Now I want to kill him dead with a prawn ring.
— Hoppy The Hag (@hoppythehag) December 15, 2014

If I ever saw Peter Andre in Iceland, I'm not sure what would be worse, seeing Peter Andre or actually being in an Iceland.
— Neil Johnson (@n_gjohnson) December 15, 2014

so gutted I'm a celeb is finished but at least I don't have to watch Peter Andre attempting to promote Iceland
— amy (@innocxnce) December 7, 2014

I'm not going to lie- I didn't see one positive comment about the ads! However, Iceland know their market and at least people are talking about their brand! We will see if Peter's work with Iceland continues in to the new year!

Nicole Scherzinger for Muller



I actually really, really like these ads! And in this press release the endorsement clearly has proved success for the brand. I think Nicole is a really down to earth, glamorous person and is in touch with the UK market therefore was a great choice for Muller.

She even gets involved on Social media, which adds to the authenticity of the campaign and shows she really does endorse the product!

My fridge in my flat here in #London. #Mullerlicious baby!

A photo posted by Nicole Scherzinger (@nicolescherzy) on Dec 12, 2014 at 4:36pm PST

However, Muller need to be careful with their endorser as she was seen buying a competitor's brand in this article!

Mo Farah for Quorn



The dull voice, the boring story, you can hardly call Mo charismatic! However, I think the emphasis on protein in the diet is really important and usually overlooked by large companies who try and promote fat free or low sugar products! Also, having Mo as an endorser- an actual ATHLETE, rather than a housewife or someone who doesn't exercise.

I hope you enjoyed this post, I look forward to seeing what celebrity endorsements advertising will bring in 2015!

Stephanie

Sentimental KFC Advert

I wouldn't say KFC are my favourite brand in the world..... in fact I would say they are one of my least favourites from an animal cruelty/ healthy eating/ quality point of view. However their marketing campaigns and specifically their TV advertising does interest me....

When you think of the brand 'KFC' what springs to mind? For me it is the 'bargain bucket' adverts, the family sat around a table on a Friday evening munching on a chicken's leg, a huge bottle of Coca-cola and a pot of baked beans. The mother with a huge grin on her face stood in the background after picking up the entire family's dinner for "ONLY £9.99". Correct?

This has been KFC's advertising of choice for many years and one which targets families on a low budget who like a treat meal. I think that most people can immediately identify a KFC advert based on these characteristics.

Therefore I was shocked to see this new KFC advert by Bartle Bogle Hegarty at Blink Media Production:

Which you can watch here

The advert is sentimental, very creative and serious- not usually KFC's style at all....

It's based on a love story and is 20th-century USA themed- based on KFC's early heritage. I love the story-telling behind the advert, it's pleasant to watch and I love the spin at the end! I would expect this advert to be advertising something more premium- it makes you think and the fact they are launching "slow pulled chicken" through this campaign fits in with the little story of the man pursuing a female he has been admiring.

To understand how the story relates to the product, you have to almost think over the story over and over again in your head which I think is extremely clever as it makes the advert stick in your mind which is of course every marketer's intention when trying to build a memorable, thought-provoking advert.

However, I am interested to see how this advert is received- KFC's target audience are used to very simple, light-hearted advertising and I feel as though KFC have taken a risk in trying this new type of marketing! Let's hope they understand the message the brand is trying to ommit!

I love interesting and thought provoking marketing!!

Hope you enjoyed this post!

Stephanie