Cough drops advertised in Finland- a little different!

Check out this epic ad from a Finnish cough drops brand by ACTIVEARK JWT agency.

A great example- I doubt anyone could have guess what was being advertised before the cough drops appeared! 

I love this ad as it brings a story to life, thinks outside the box and creates something shareable, memorable and funny! It breaks all boundaries of standard 'pharmaceutical' advertising- we should take a leaf out of Finland's books when it comes to advertising!