You can market ANYTHING.......

Recently, I saw a piece of advertising that made me think you really can put a value to ANYTHING with the correct marketing in place.

This is 'Smart water'- an "electrolyte enhanced water" which is being plugged by none other than Hollywood's finest- Jennifer Aniston.

The marketing's great and she looks great- there's nothing to fault with the advertising.... do people really believe that by drinking smartwater they will be as angelic and youthful looking as J.A?

I absolutely believe Glaceau water made the right endorsement choice with Jennifer, there is constant media speculation as to the reason behind her youthfulness.

However, I really don't believe that marketing a basic human need, a product which provides no value other than survival- can really be Jennifer Aniston's "secret".

"tasty" water.....

I don't know about you, but I think I might stick to my Bristol's finest tap water!

You really can market anything

I will be interested to see how well the smart water campaign does.