My Pick of the Ads!

I have been totally inspired by some amazing adverts this week, some totally beautiful, some interesting, some shocking and some a little bit weird! Here are a few of my favourites at the moment:

AARP

This beautiful ad captures the irreplaceable relationship between Mother and Daughter in a simplistic, yet heartwarming way. The ad is aimed at carers in the U.S. and offers them support, whilst directing them to visit their site at the end of the ad. Although the brand have a specific target audience in mind- this ad appeals to everyone and really made me think about all your mother does for you and eventually that you will have to return the favour. It isn't a flashy ad, nor does it reflect a large budget or sell benefits to a consumer. It just shows appreciation for what must be a really tough role and makes the carer feel appreciated, supported and ultimately admired- it's a beautiful piece of work.
Warburtons How could I not choose this ad! As a Northerner- I couldn't help but feel a sense of nostalgia seeing Sylvester Stallone running through Bolton! This is totally out of Warburtons' comfort zone but I really think the risk has paid off as this ad puts the Warburtons brand in the spotlight and adds a bit of glamour! This ad was first shown in the Britain's Got Talent ad break and I really think it is a family-friendly ad that appeals to all families- it's brill! The concept of 'freshness' of the bread is communicated well and they could have done this in a really boring, samey bread selling way- but they thought outside the box and I like it! Kingsmill has been delisted from Tesco which is a real shame- although this Kingsmill ad couldn't have been placed at a better time considering their peak on-top of their main competitor! Good, strategic move- even if by coincidence!
Hyundai Phenomenal advert from Hyundai, shot beautifully and a jaw-dropping, heartwarming story without being too cheesy/ looking like they were trying to make everyone shed a tear as to sell their products... which I have to say a lot of brands do nowadays! But I really believe this demonstrates Hyundai's capability for innovation. No doubt they will have received a phenomenal amount of PR for this campaign. The ad really can appeal to a diverse audience- who isn't fascinated by space?! I know it's a lot more people than those fascinated by cars! Of course this ad will have had a HUGE budget- which makes me consider what the ROI was. So much for beauty and awe... but will it really help them to sell cars? I'm not sure. However, it was a great watch! Smart Car
Again, simplicity is key here. A little bit of humour mixed with a rational appeal is a great combination and I think Smart have nailed that balance here. The direct stab at competitors is interesting, it's lighthearted yet conveys Smart's key benefit or 'point-of-difference' through a central message. Smart aren't competing on beauty or innovation or technology- just size- and that's all they try to be. They know exactly who they are and what there brand is and I think that works so well in this ad! And my not so favourite....
Victoria's Secret Tacky, boring, awkward to watch, cringey and that hashtag!

Thanks for reading!
Stephanie