Brands who got it RIGHT: Oreo

A brand who have always done their social media marketing exceptionally well is Oreo! They have been referred to a "social media innovators" and have received exceptional recognition for the social media marketing they have demonstrated.

This post is on why I think they are social media masters:

I mentioned them in the newsjacking post previously, but there are hundreds of more examples of excellent use of social media by Oreo.

Check out these vines that they produced:





The thing that makes these so entertaining is the creativity and the success that Oreo create is SHAREABLE.

There is no point creating a loyal fan base or even posting social media content which has no shareability value- make content which people want to tweet or revine or tell their friends about!

Oreo connect with their audience, they have a strong following amongst their social media platforms and they engage with their target audience CONSTANTLY.

What some brands tend to do is run social media campaigns which publish heavy content and responses around a particular product release or around a particular time of year and then remain fairly quiet until the next one. However, Oreo continually updates with relevant, current and consistent content.

They respond to news stories, important dates, trends and peaks- this means users react in real time and are willing to interact with the Oreo brand. Look above at the phone case tweet- Oreo uses wit and humour to engage their audience and inspire others to share more!

Reasons why Oreo wins best use of social media marketing:
HUMOUR, CREATIVITY, CONSISTENCY, SHAREABILITY

an inspiration and a case study for all brands to learn from- Congrats Oreo!!

Thoughts and opinions all my own.
Stephanie Clark

Tokyo, royal baby newsjacking, digital media infographic

Helloooo,

Tokyo is often named the 'advertising capital of the world' and when referring to clutter in advertising- the
bombardment of messages delivered in the city is often used as a prime example.
In marketing- overcoming noise is one of the hardest things to do. Consumers see over 1000 marketing messages every single day in the UK. In major cities such as Tokyo we are exposed to almost 4 times as many! So in an ad saturated city- marketers have to be innovative to break through the clutter.

A new method that one PR agency have adopted is advertising on women's thighs.....

Women are being paid to apply temporary tattoos to their thighs and in effect become a walking billboard, they are encouraged to wear mini skirts and stockings in order to draw attention to the adverts. Personally, I think it's a fantastic idea which has attracted lots of media attention worldwide already! The women are happy, the agency is happy and the men have a reason to look at women's thighs!! Win-win situation! 

Anyone who thinks this is over sexualisation of women should stop complaining as I am going to suggest they should do the same thing on hunky men's chests..... just saying.

Next, as you may know if you have read my previous posts- I am a huge fan of newsjacking.
The big news this week was of course the royal baby and here are a few of my favourites!

most valuable brand in the world....marketing geniuses

one of my favourite companys for marketing!! Oreo...

My personal fave!!!

Finally- this is a great read reinforcing everything I blog about in terms of ROI... worth a read
Infographic


Steph