PR Comedy!

Usually, I blog about huge brands with vast marketing and PR budgets and some of the industry's most talented and experienced talent! However, marketing isn't about who can spend the biggest budget or who can create a viral campaign with no reasonable purpose or intention. Sometimes, marketing can be about thinking on your feet and reacting in real-time with wit and initiative.

Check out this customer complaint from Baluga Bar & Club, local to my hometown of Preston:

Of course, this complaint was sent to the completely wrong Facebook account- the bar in question doesn't even serve food!! 

Now, the managers at Baluga, Preston had two options in this situation, reply to the message apologising for the mistake in the confusion and suggest that Bianca seek the correct restaurant OR, to use this opportunity to create some great PR and to reply to the comment with humour..... which is exactly what they did:

I think Baluga did a great job- they then shared this great response with their social media. As it was a lighthearted joke I'm sure Bianca and Baluga's REAL clientele found it funny! 

The great thing that Baluga managed was crisis aversion, by producing a humorous response to something unexpected, they managed to produce a great piece of PR!

Awesome work! :-)

Just a quick one!

Hello,
haven't wrote in over a week! Been super busy. Back in the north west for Christmas, which I am not enjoying as usual. I find this place so uninspiring I actually hate Lancashire! Sounds so negative but in Bristol everyone is so aspirational and hardworking and then I come up north and most people so bored and unmotivated! Sort it out Lancs.... I am having a nice time with my family though although I have a lot of work to do for my product pitch presentation, HRM assignment and finance exam in January STRESSFUL

I was also supposed to be attending a peugeot citroen, avon, caterpillar, BMW & PSA assessment centre in January too which would have added to the stress however I have some brilliant news to announce to my blog followers!

I got a job at IBM!!!

I'm sooo chuffed!! Got the phone call on Friday morning and I was in bed in a hotel room in Manchester and my phone rang and I sarcastically went "This better be a job offer" AND IT WAS!! Fate or what!!

Anyway so basically at my assessment centre day in Portsmouth I met this lovely lady who is the project manager for a B2B marketing team in Portsmouth and she interviewed me for a general marketing role. However she was impressed by me so much that she wants me to join her team in Portsmouth!! So I didn't need a 2nd interview like most people! I was soo pleased and I've already met my boss which is pretty cool.
Slightly daunting moving to Portsmouth as I've only been their once for my interview and I'm going to be living there in June! I'm so excited though and so pleased because I really wanted to work for IBM out of all of the placements I applied for! Going to buy a car in June and can't wait to be on a real wage and work for the 3rd most valuable brands IN THE WORLD

New normal blog post coming soon
Just thought I would fill everyone in!
Steph