Ever changing

Ok, so been a massive week at uni this week. Exams, assignments and today our group product pitch presentation which we have been working on for MONTHS and I am so glad it's over. I hate group work, not going to lie I like to be in control especially when it concerns my own grades and levels of input to my work. Anyway I think our product pitch went really well and I think developing a new product and pitching it is something beneficial from uni that you normally wouldn't do through literature reviews or exams. That's why I love my course! Lot's of variety....

Sad news about HMV going into administration this week, a truely British brand. However I remember saying a long time ago how they needed to up their game and develop a new strategy in order to remain current or else they were going to fall under..... touche. They never changed in order to suit customer demand and therefore they were never going to compete. Personally, I haven't been in a HMV store in years and would have no enjoyment in doing so.

And from another organisation crushed by the rise in technology, as comes a further development in technology. This one interests me as I love social networking as much as the next person.... However, I have started to use facebook less and less recently as I feel as though a lot of it is just marketing (ironic I know) and less about the 'social' aspect. However, I am becoming addicted to twitter. I feel that although twitter does incorporate marketing and brand promotion through its trends etc, it allows people to be social through doing so. For example, every night without fail there is a TV show trending which allows people to join in on discussing the programme or not if they choose not too. I feel twitter uses this interaction in a way that facebook is unable to. Twitter is definately less in your face and 100% more tailored to individuals, not only through demographics and people you 'follow' but also increasingly using twitter means your topics of interest or talking points become tailored into products or services you may be interested in.

Anyway, back to my initial point. Facebook have now launched a search engine or a "graph search" as they are calling it; it allows you to search your 'network' for images, statuses etc. which I think may be slightly more like twitter in that you can search for things which interest you and sort of tailor your experience with the site. So for example, I was recently trying to think of places to go on holiday and was struggling finding photos of people that had been to marbella, cancun etc. however the new feature would allow me to directly search "friends who have been to marbella" which I do think is going to be interesting and am looking forward to checking the feature out! Maybe see if facebook can make a comeback! Also interested to see how my facebook friends react!

Been working on my internship loads this week too! Been contacting review sites and bloggers ahead of the launch next week! This has been the most exciting element so far I think as I love reaching out to other companies and making a pitch! Also signed my contract with IBM! I am now a demand programmes specialist!!

Steph

London!

Helloooo,

Ok so Tuesday I went to London for my meeting with the CEO of newfox media. I love driving through Brentford past all the huge offices, I REALLY want to work there one day!
Tuesday night I went to see Wicked because my friend Hiten got me and him some free tickets, I've always wanted to see it and it was so great! Made the trip down to London so worth it! We also went to a pub for drinks and there was so many business men and women I was dying to do some networking haha!
So Wednesday morning I got up nice and early and got the tube to Shoreditch to google head office! It was crazy inside it looked a lot like ikea! Lots of kitch furniture and everyone was dressed very casual and everyone was a bit "individual" if thats how you want to put it. I don't think I would like to work there as I'm attracted to the suited and booted, very professional edge of working life and google head office wasn't like that at all. It's all personal preference though!
So I had my meeting with newfox media and got my role for my internship explained and I'm really excited about launching their new app and I'm responsible for a lot of the marketing for it which is so cool! I have a lot of responsibilities with them and I'm really hoping the experience will benefit me in years to come!
The CEO also said he is going to invite me to any networking events he's going to and put me into contact with some of his clients. Very exciting stuff I will keep you posted!
Then yesterday, I went in to my lecture and got my assignment brief for my marketing communications module (my favourite module at UWE) and the coursework task is to launch and market a new app!!!! ITS FATE! So I'm actually doing the same thing in the real world and at uni, double the experience!!
Doing my placement applications and lots of uni work this week! Very very busy! Managed to sneak a night out in and a bit of shopping in London! I am addicted to selfridges I literally spent about 3 hours in there after my meeting!
Next week I have a telephone interview for a placement at a very well known construction company which I am very nervous for and am going to have to prepare for next week!
So busy, but very excited about things coming up! Keep you posted,
Stef