Ok, so been a massive week at uni this week. Exams, assignments and today our group product pitch presentation which we have been working on for MONTHS and I am so glad it's over. I hate group work, not going to lie I like to be in control especially when it concerns my own grades and levels of input to my work. Anyway I think our product pitch went really well and I think developing a new product and pitching it is something beneficial from uni that you normally wouldn't do through literature reviews or exams. That's why I love my course! Lot's of variety....
Sad news about HMV going into administration this week, a truely British brand. However I remember saying a long time ago how they needed to up their game and develop a new strategy in order to remain current or else they were going to fall under..... touche. They never changed in order to suit customer demand and therefore they were never going to compete. Personally, I haven't been in a HMV store in years and would have no enjoyment in doing so.
And from another organisation crushed by the rise in technology, as comes a further development in technology. This one interests me as I love social networking as much as the next person.... However, I have started to use facebook less and less recently as I feel as though a lot of it is just marketing (ironic I know) and less about the 'social' aspect. However, I am becoming addicted to twitter. I feel that although twitter does incorporate marketing and brand promotion through its trends etc, it allows people to be social through doing so. For example, every night without fail there is a TV show trending which allows people to join in on discussing the programme or not if they choose not too. I feel twitter uses this interaction in a way that facebook is unable to. Twitter is definately less in your face and 100% more tailored to individuals, not only through demographics and people you 'follow' but also increasingly using twitter means your topics of interest or talking points become tailored into products or services you may be interested in.
Anyway, back to my initial point. Facebook have now launched a search engine or a "graph search" as they are calling it; it allows you to search your 'network' for images, statuses etc. which I think may be slightly more like twitter in that you can search for things which interest you and sort of tailor your experience with the site. So for example, I was recently trying to think of places to go on holiday and was struggling finding photos of people that had been to marbella, cancun etc. however the new feature would allow me to directly search "friends who have been to marbella" which I do think is going to be interesting and am looking forward to checking the feature out! Maybe see if facebook can make a comeback! Also interested to see how my facebook friends react!
Been working on my internship loads this week too! Been contacting review sites and bloggers ahead of the launch next week! This has been the most exciting element so far I think as I love reaching out to other companies and making a pitch! Also signed my contract with IBM! I am now a demand programmes specialist!!
Steph
Showing posts with label brand product. Show all posts
Showing posts with label brand product. Show all posts
Tuesday, 15 January 2013
Thursday, 22 November 2012
“Sometimes there's not a better way. Sometimes there's only the hard way.”
Hellooo,
So this week I have been sooo busy! Been doing my operations coursework which is so dull it's the 2nd worst module after human resource management! I don't want to be learning about anything but Marketing which is a nightmare but I know it has to be done! Also been working with my group for one of my marketing modules where we have to pitch a product through a presentation in January- Dragon's Den style! A lot of hard work but I love my group and I think we work really well together. I think it's important to surround yourself with positive people and their positivity reflects on you and in a way makes you more motivated and definately makes me work harder.
I'm sick of negative people and people that aren't prepared to work hard to get results. People ask me how I do so much and how I have other people interested in my success and how I get so many opportunities. It's literally because I never stop! There aren't any shortcuts and if you aren't motivated and driven to succeed you shouldn't be at university full stop. People who skive uni to sleep all day or get drunk or because they can't be bothered to sit in a lecture anger me, anyway I better stop before I start a rant...
I had my telephone interview for a placement this morning and the lady said she was impressed with my enthusiasm and desire to succeed and I've got through to the next round which is an assessment centre in January which I'm so happy about! Got two lined up now, I'm so glad all my work has paid off!!
So whilst I was in London last week and in Cabot Circus this week, I saw huge billboards outside Dorothy Perkins for the new Kardashian Kollection clothing line. I thought this was a really exciting move for DP as they were a bit of a frumpy, mumsy brand compared to the other Arcadia brands like Topshop & Miss Selfidge, this will definately give a new viewpoint from a younger target market.
I did see the collection when I was in Chicago over the summer and I think the Kardashian Kollection has been in the US store Sears for a number of years (Sears reminded me alot of Matalan for some reason, so maybe their approach was the same, a brand which was once a bit frumpy has been sexed up a bit).
So I decided to go and check the clothes out for myself, the clothing is supposed to include "Kim's glamorous red-carpet looks, Kourtney's more Bohemian chic vibe and Khloe's rocker style" well from what I saw the clothes were tacky, a bit slutty and looked quite frankly, cheap. The Kardashian's are known for being curvaceous and the collection definately doesn't tailor to this. The clothes are tight, revealing and short. Kate Middleton snubbed the clothes after they were sent to her! Quite a funny read http://fashion.telegraph.co.uk/news-features/TMG9687431/The-Duchess-of-Cambridge-snubs-Kim-Kardashians-Kollection.html Anyone who is famous for making a sex tape can't really expect royalty to admire their clothing line... Interested to see how the collection is recieved in the UK anyway.
Very cool brand news- Tango are making shower gels!? I love tango and I think the product concept it exciting and I think it might be quite successful!! Already a large brand awareness and something a bit different from shower gels already on the market. I would lovveeee to work on the marketing for that product!
Speak sooon
Steph
So this week I have been sooo busy! Been doing my operations coursework which is so dull it's the 2nd worst module after human resource management! I don't want to be learning about anything but Marketing which is a nightmare but I know it has to be done! Also been working with my group for one of my marketing modules where we have to pitch a product through a presentation in January- Dragon's Den style! A lot of hard work but I love my group and I think we work really well together. I think it's important to surround yourself with positive people and their positivity reflects on you and in a way makes you more motivated and definately makes me work harder.
I'm sick of negative people and people that aren't prepared to work hard to get results. People ask me how I do so much and how I have other people interested in my success and how I get so many opportunities. It's literally because I never stop! There aren't any shortcuts and if you aren't motivated and driven to succeed you shouldn't be at university full stop. People who skive uni to sleep all day or get drunk or because they can't be bothered to sit in a lecture anger me, anyway I better stop before I start a rant...
I had my telephone interview for a placement this morning and the lady said she was impressed with my enthusiasm and desire to succeed and I've got through to the next round which is an assessment centre in January which I'm so happy about! Got two lined up now, I'm so glad all my work has paid off!!
So whilst I was in London last week and in Cabot Circus this week, I saw huge billboards outside Dorothy Perkins for the new Kardashian Kollection clothing line. I thought this was a really exciting move for DP as they were a bit of a frumpy, mumsy brand compared to the other Arcadia brands like Topshop & Miss Selfidge, this will definately give a new viewpoint from a younger target market.
I did see the collection when I was in Chicago over the summer and I think the Kardashian Kollection has been in the US store Sears for a number of years (Sears reminded me alot of Matalan for some reason, so maybe their approach was the same, a brand which was once a bit frumpy has been sexed up a bit).
So I decided to go and check the clothes out for myself, the clothing is supposed to include "Kim's glamorous red-carpet looks, Kourtney's more Bohemian chic vibe and Khloe's rocker style" well from what I saw the clothes were tacky, a bit slutty and looked quite frankly, cheap. The Kardashian's are known for being curvaceous and the collection definately doesn't tailor to this. The clothes are tight, revealing and short. Kate Middleton snubbed the clothes after they were sent to her! Quite a funny read http://fashion.telegraph.co.uk/news-features/TMG9687431/The-Duchess-of-Cambridge-snubs-Kim-Kardashians-Kollection.html Anyone who is famous for making a sex tape can't really expect royalty to admire their clothing line... Interested to see how the collection is recieved in the UK anyway.
Very cool brand news- Tango are making shower gels!? I love tango and I think the product concept it exciting and I think it might be quite successful!! Already a large brand awareness and something a bit different from shower gels already on the market. I would lovveeee to work on the marketing for that product!
Speak sooon
Steph
Subscribe to:
Posts (Atom)